Email Marketing Practices Healthcare Marketers

Physician Email List  You are there to attract more patients to your medical practice, or more buyers for your equipment and medical devices. You can’t be too low in business communication to ruin your brand’s image among healthcare customers. This rule has been in place for years and will still be in force in 2018. Unfortunately, it is not being applied to healthcare email marketers. It is easy to see the logic. Before you ask your subscribers to sign up for your newsletter or buy from you, offer something that will motivate them to choose your product. You could offer a free whitepaper, market guide, discount coupon, a trial, or a freebie.

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