It shouldn’t surprise that hospital preference is not something people are most concerned about. People don’t spend their time pondering about where to go if they have a heart attack or need knee surgery. When people have serious health issues, they want their hospital to be there.
Hospital marketing is more important than ever, especially now that we live in an age of Patient Empowerment.Healthcare Marketing Lists People are now making informed decisions about who they visit, where they will see, and who they trust with their health and that of their family members and loved ones, when health-related issues arise.
During economic downturns such as the one currently underway, many hospitals have decided to reduce their hospital marketing budget. This is often the first thing that hospitals do when they have tight finances. This could be a big mistake. Hospitals may lose existing patients, new patients, and even referrals if they stop marketing. Patients who depend on appointments being notified by phone or mail could forget to make an appointment or question their doctor or hospital status. If you do not advertise your hospital, or remove your website, potential patients who are new to the area may not know that your hospital exists. If you stop communicating with them, referring doctors and colleagues might not send referrals your direction.
Here’s a list of smart marketing strategies for hospitals:
* Local hospitals are viewed as a reflection of the opinions of their coworkers, friends, and family. Your current patients can be a valuable marketing tool for your hospital. Your current patients are a valuable marketing tool for your hospital. They can also recommend friends and family to your hospital which will further boost your revenue.
* Physician and colleague relationships are important. A referral or good recommendation by another healthcare professional is another marketing tool that will help you get more people to your door.
* The internet is a trusted source of information. Your hospital is not online if it doesn’t have one. You are losing patients and money if this is the case. Your hospital will be visible 24/7, increasing credibility among patients and colleagues.
* Leverage the marketing power and potential of health information. Hospital newsletters are effective in educating patients, building credibility and encouraging readers to take action.
* In seconds, electronic newsletters and emails can reach thousands of people. These are a cost-effective and simple way to reach your target audience without having to print or mail anything. Communicate on any schedule, whether it’s monthly, quarterly, or alerts. Your e-communications can also link to your website, where patients can find out more about you hospital.
In today’s society, print advertising and the ability to persuade an audience to act are vital. It is important to create messages that inform, generate responses, and messages that people can remember, from newspaper ads to magazine advertisements to other visual communications.
Rack cards are an affordable, flexible and cost-effective way to market healthcare. Patients or visitors to hospitals can quickly grab rack cards to bring with them. Rack cards can be placed anywhere in your hospital. These cards can be used to provide information like doctor bios, basic facts regarding a procedure, new technology and equipment features, and frequently asked questions.
* Patients reminder systems can be very helpful for both your patients and your hospital. Reminders for patients can be sent via email, text, phone, or by mail. Software can be purchased to automate this process and reduce the workload on your staff.
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